Overview
Nihonbashi is a highly acclaimed snowboard brand that originated in
Japan. The company prides itself on producing snowboards that are
not only of exceptional quality but are also environmentally
sustainable. These boards are crafted using biodegradable and
recyclable materials such as virgin bamboo and sustainable wood. The
brand's dedication to eco-friendliness extends to its designs,
which are inspired by the ancient Japanese culture of the Samurai.
Each snowboard features hand-drawn brush strokes and a watercolor
look that imbues it with an authentic and sophisticated feel.
Nihonbashi's commitment to sustainability and design excellence
make it a standout brand in the snowboarding world.
Task
As the designer of the brand, my objective was to create a compact
and refined design that accurately portrays the identity of
Nihonbashi. I crafted a stylish logo by dividing the brand name into
two, resulting in a unique design that encapsulates the essence of
the brand. To capture the Japanese aesthetic, I incorporated
brushstrokes and graphic elements that represent the cultural
significance of Nihonbashi. The final result is a visually appealing
design that not only accurately represents the brand but also
resonates with its intended audience. It is a testament to the
brand's identity and values.