Overview
RUGD is an outdoor supply company situated in Vik, Iceland, that was
established in 1980 and specializes in the toughest outdoor gear and
clothing made from eco-friendly materials. They have stations within
the interactive retail installation are strategically designed to
provide different forms of engagement and interaction. Each station
offers a hands-on experience that allows customers to explore
RUGD's products, features, and sustainability initiatives in a
dynamic and memorable way.
Task
I was able to successfully create a strong and visually appealing
brand identity for the company. By incorporating an upward-moving
arrow to the logo, I was able to convey a sense of progress and
growth, which is essential for any successful business.
Additionally, I utilized vibrant colors like yellow, teal, blue, and
red to create a dynamic and memorable visual identity that would
stand out to potential customers. Finally, I designed the user
interface for the interactive stations based on the branding,
ensuring that every touchpoint with the company was consistent and
visually engaging. Overall, I am proud to have played a key role in
creating a successful brand identity for the company.
360º Rotating Product Experience
The 360 Rotating product app is an animated screen with a backpack and
basic product information. The inclusion of animated instructions
shows costumers how to interact with the station using a gesture
controller in front of a large screen. The ability for customers to
spin the backpack and display animated product content through simple
hand gestures is an innovative way to engage with potential customers.
Interactive Catalogue
The RUGD interactive catalogue is an innovative and powerful tool that
strengthen the relationship with customers. By providing an additional
degree of interaction, it opens up new avenues for engagement and
discovery, making it an effective solution for enhancing customer
experiences. Leveraging light sensors and animated instructions, this
tool guides users through a catalogue-style layout of similar
products. By pressing buttons on the table, users can interact with a
huge screen, exploring products and learning more about their features
and benefits.
